MTN DEW Flamin’ Hot is the HOTTEST soda ever created. So, to promote it, we had to do something even hotter. We became The Official Drink of Hell.
We generated over 5.9 Billion impressions, thousands of fans attended our launch, and MTN DEW Flamin’ Hot became one of the most successful LTO launches in Dew history.
Press:
Adweek, Hypebeast, Rolling Stone, Billboard, Food Network, Mashed, Thrillist, Bleeding Cool, Gamespot, The Street, The Source, Elite Daily, Trend Hunter, BroBible, FOX, Yahoo!, MSN + many more