To introduce Sargento’s newest line of aged shredded cheese, we gave away free pizzas. The catch? You had to wait 4-18 months for delivery — the same time that it takes for the cheese to age.
Awards:
LIA Bronze (Direct Marketing)
Clios Bronze (Digital/Mobile)
Clios Shortlist (Branded Content)
Cannes Lions Shortlist (PR)
Cannes Lions Shortlist (Brand Experience & Activation)
One Show Shortlist (Direct- Physical Items)
One Show Shortlist (Direct- Non Traditional & Guerilla Marketing)
One Show Shortlist (Experiential and Immersive)
One Show Shortlist (Interactive + Online)
Communication Arts (Sales Promotion/Food & Drink)
Best of Ogilvy
Press:
Ad Age’s Creativity Editor’s Pick/Top 20: #1
CBS, NBC, ABC, The Drum, Buzzfeed, The Daily Beast, Bloomberg, Bustle, PR Week, Media Post, Yahoo!, USA Today, Trendhunter