The NBA Finals are on the most exciting moments in all of sports.
STARRY, a brand new lemon lime soda wanted to get in on the action. But with so many established brands playing in the space, we had to find a way to break through. We couldn’t just be another ad during the game. We had to actually become the game.
With over 2.4 billion impressions and 422,000 calls in game one alone, we beat out the established brands and became the talk of the game all by creating a simple phone line.